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Taylor Swift is HUGE as She generated a whopping $500 million for NFL with Travis Kelce romance

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Taylor Swift at 2024 Golden Globes Award

 

Money talks and Taylor Swift is certainly not the problem for the NFL.

 

Travis Kelce Kiss Taylor Swift

The pop megastar has been a financial boon for the NFL and for the Kansas City Chiefs in the wake of her romance with star tight end Travis Kelce, according to a new report.

Front Office Sports recently reported that Swift has created a “brand value” of $331.5 million for the Chiefs and the NFL, citing data from Apex Marketing Group.

This data accounted for print, digital, radio, television, highlights and social media monitoring Swift since she attended her first Chiefs game on Sept. 24, through Jan. 22 — one day after her divisional-round appearance in Buffalo — and calculated a financial amount for each occurrence based on “reach and impact,” according to the report.

Apex President Eric Smallwood told Front Office Sports that digital content and online news created the most value ahead of social media.

In October, when the Swift-Kelce romance became a national sensation as the couple was photographed in New York City for a date night, the Grammy winner generated $166 million.

Swift first sent the internet into a tailspin in September, when she caught the Chiefs’ Week 3 victory over the Bears at Arrowhead Stadium.

She became a regular at Kelce’s games, attending 12 of 18, including all three of the Chiefs’ playoff games in their run to Super Bowl 2024.

Swift and Kelce, both 34, shared a kiss on the field after the Chiefs’ 17-10 win over the Ravens in Sunday’s AFC Championship game.

The “Cruel Summer” singer also helped the NFL produce its highest regular-season female viewership since it started collecting that data in 2000, and the top regular-season mark in the 18-34 demographic since 2019.

Female viewership rose nine percent from last season to this season, higher than male viewership’s six percent uptick, according to the Front Office Sports report.

This month’s wild-card playoff game between the Chiefs and Dolphins — which Swift attended — set the U.S. live event streaming record, while the Chiefs’ divisional-round win last week set the broadcast record for the second round of the playoffs with 50.4 million fans reportedly tuning in to see Kansas City’s 27-24 victory over Buffalo.

Additionally, Swift has helped sell merchandise.

Kelce gear had a 400 percent increase, and he became a top-five-selling jersey after Swift attended her first Chiefs game.

NFL Commissioner Roger Goodell said earlier this year that the romance is “great” for the NFL, and now there’s financial data to back that up.

“Listen, they’re happy,” Goodell said in November. “They seem to be enjoying their relationship. That’s great in and of itself. But it has connected more fans of Taylor’s and more fans of the NFL in some ways. To see that they have a connection, now they have a connection to our game and to Taylor.”

The NFL is surely hoping Swift can make it to the Super Bowl, knowing there will be plenty of fans watching to see if she’s there to support Kelce as he aims for his third title and second consecutive ring.

CELEBRITY

Breaking News: Serena Williams SHAMES Paris restaurant for turning her and her kids away during 2024 Olympics – and the five-star hotel replies:

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Breaking News: Serena Williams SHAMES Paris restaurant for turning her and her kids away during 2024 Olympics – and the five-star hotel replies:

 

Serena Williams has called out a five-star hotel in Paris for denying her family access to a rooftop restaurant despite it being completely empty.

 

 

The 23-time Grand Slam winner took to X to publicly complain about the treatment she received at The Peninsula Hotel on Monday, sharing her annoyance at the way in which her visit went down

 

 

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‘Yikes,’ Williams wrote. ‘@peninsulaparis I’ve been denied access to rooftop to eat in a empty restaurant of nicer places but never with my kids. Always a first.’

 

 

 

Williams also shared a snap of the sign on the hotel, so that her followers could know which establishment she was talking about.

Breaking News: Serena Williams SHAMES Paris restaurant for turning her and her kids away during 2024 Olympics – and the five-star hotel replies: “You are not…” Read More

The Peninsula Hotel later expressed regret for turning down Williams, sharing on X: ‘Dear Mrs. Williams, Please accept our deepest apologies for the disappointment you encountered tonight.

Unfortunately, our rooftop bar was indeed fully booked and the only unoccupied tables you saw belonged to our gourmet restaurant, L’Oiseau Blanc, which was fully reserved.

‘We have always been honored to welcome you and will always be to welcome you again. The Peninsula Paris.’

Williams’ fans were quick to rip the hotel for rejecting the tennis legend as one X user asked: ‘How does one get denied when they are Serena Williams…… lol’

Glad you didn’t have to waste money there,’ another fan pointed out.

‘You’re better off not going, their food is subpar — I’ve unfortunately had to pay for it quite a few times,’ someone else said.

Williams has attended several Olympic disciplines with her six-year-old daughter, Olympia, and her family in Paris.

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Olympic credibility being questioned as many are calling for American Gymnast Simone Biles honors to be stripped off after she was accused of committing age…See more

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Olympic integrity being questioned as many are calling for American Gymnast Simone Biles honors to be stripped off after she was accused of committing age…See more

 

 

Olympic Integrity in Question: Simone Biles’ Honors Under Fire Amid Age Fraud Allegations

 

In a shocking turn of events, the Olympic community is reeling as allegations of age fraud surface against American gymnast Simone Biles. The 25-year-old gymnastics superstar, widely regarded as one of the greatest of all time, is facing mounting pressure as many call for her honors to be stripped.

 

According to sources, an investigation has been launched into Biles’ age, with some claiming she may have falsified her birth certificate to compete in younger age groups earlier in her career. If true, this would be a violation of Olympic rules and could result in Biles being stripped of her medals and titles.

 

Biles has yet to comment on the allegations, but her team has released a statement denying any wrongdoing. “Simone has always been transparent about her age and has never attempted to deceive anyone,” the statement read.

As the investigation continues, the Olympic community is holding its breath. If Biles is found guilty, it would be a devastating blow to the sport and could have far-reaching consequences.

Stay tuned for further updates on this developing story.

 

(Soft)

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Breaking News: Angelina Jolie’s son Pax finally released from ICU but faces ‘long’ recovery after suffering…See more

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Breaking News: Angelina Jolie’s son Pax finally released from ICU but faces ‘long’ recovery after suffering…See more

 

As for Pax’s estranged father Brad, a rep for the 60-year-old actor declined to comment when asked by DailyMail.com if he planned to visit his son in hospital.

 

It comes following claims that the actress is reportedly seeking help for her ‘troubled’ son.

Angelina has been by Pax’s side at the hospital since he crashed into a car during rush hour in the Los Feliz area of Los Angeles on Monday, July 29.
He was not wearing a helmet at the time of the accident.

 

Breaking News: Angelina Jolie’s son Pax finally released from ICU but faces ‘long’ recovery after suffering…See more

A source told TMZ on Tuesday that witnesses who lived nearby initially believed Pax had died in the crash as they discovered him lying lifeless on the ground.

It was not until paramedics arrived at the scene that Pax regained consciousness.
Page Six is reporting that this was not the first time the young man has been involved in incidents involving two and four wheeled vehicles.

‘His friends are concerned about him,’ an insider told the outlet alleging, ‘He’s being reckless. They’re worried.’

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