NEWS
Astonishing amount of cash Napa Valley visitors are spending in a single day in the ritzy California wine growing region
Napa Valley’s exquisite wine country welcomes more than 3 million people every year, and visitors are splashing out loads of cash for their experience.
On average tourists are spending $281 per day in the popular California wine region, just north of San Francisco, according to a new report.
Visit Napa Valley – the region’s tourism marketing group – released a 2023 economic impact study on Wednesday which concluded that visitors spend a total average of $7 million per day.
The report, which compiled approximately 1,700 surveys, found that 3.7 million people visited the luxurious wine region last year, which brought in more than $2.5 billion.
Wine country’s new study comes just one month after its tourism chief, Linsey Gallagher, was accused of fostering a ‘pervasive culture of fear’ and mismanaging funds.
This is the first economic report released by the organization since 2018, as research was halted during the pandemic. Typically, Visit Napa Valley posts one every two years.
The latest report also found that the average age of wine connoisseurs that come to Napa were 40. In 2018, the average visitor age was 46.
Of the 3.7million visitors that visited in 2023, 38 percent were overnight guests. 62 percent of people decided to pack the wine-filled experience into a day trip.
On average, day trippers reportedly spend $213 a day in Napa Valley, while those who stay overnight pay about $474, the study found.
About 1,000 people stayed in Napa Valley motels or hotels, while 199,000 crashed in private homes in the area, the study found.
The study found that about 79 percent of Napa Valley visitors spent their money on wine, 73 percent on dining, 61 percent on shopping and 11 percent on bars and nightlife.
75 percent of people were ‘inspired’ to visit wine country after friends and family gave them the recommendation, and 95 percent of tourists plan to come back, according to the data.
The organization also broke down exactly why people flock to Napa Valley, with 47 percent of visitors coming to enjoy a nice weekend getaway, while 22 percent to take a vacation.
Meanwhile, 10 percent of people host their weddings at the impressive vineyards, five percent visit for business, two percent come for corporate meetings and events, and 14 percent go for other reasons.
Besides the endless amount of people visiting the famed vineyards, the industry out there has produced an estimated 16,000 jobs, according to the report.
Local businesses raked in $107.5million in tax revenue last year – a 26 percent increase from 2018.
The tourism part of Napa Valley ‘remains the second largest employer’ in the county – after the wine industry itself.
In July, Gallagher, Napa Valley’s tourism chief was accused of making ‘disparaging and demeaning remarks’ to employees and misallocated public funds at Visit Napa Valley. Earlier this year she was cleared after a ‘neutral’ investigation.
She reportedly used phrases such as: ‘I’m the only reason you have this job in the first place,’ and ‘it’s not like you were groped or sexually assaulted.’
At the time, 10 anonymous staffers penned an anonymous letter seen by the SF Chronicle, claiming that the investigation was ‘gravely mishandled’ and that Gallagher singled them out for retribution after she was cleared.
Gallagher was appointed president and CEO of the tourist bureau in 2019, overseeing a $2.2 billion industry that brings nearly four million people a year to the Californian county.
In a 2022 interview she advised young women in her industry to ‘work hard, be nice, have courage to walk through the doors that open for you, find role models along the way.’
(Armani)
Drama
Breaking: The Entire Internet Is Tripping Out Over Sketchy Image That Appears To Show Patrick Mahomes Rocking Racist Symbol On His Clothing …..see more
Patrick Mahomes is receiving a lot of backlash online over a picture that appeared to show him rocking a Nazi symbol.
On Sunday, the Kansas City Chiefs improved to 9-0 against their division rival Denver Broncos.
Along with their 9-0 start, the Chiefs have now won 15 straight games (including postseason) dating back to the 2023 season.
The Chiefs offense struggled in week 10, barely surviving to seal the win with a late blocked field goal.
However, a win is a win no matter how it happens.
After the game, one social media user decided to troll Patrick Mahomes by posting an old picture of him wearing a headband that appeared to have a swastika on it.
CELEBRITY
Elon Musk: “I’d Rather Break My Leg Than See Taylor Swift During An NFL Game
In a surprising revelation on X, the social media platform formerly known as Twitter, Elon Musk commented on pop superstar Taylor Swift’s recent appearances at NFL games, stating, “I’d rather break my leg than see Taylor Swift during an NFL game.” The billionaire and tech tycoon’s comment quickly became one of the platform’s top trending topics, with fans and critics alike weighing in on the unexpected sentiment.
Since Elon Musk’s $44bn acquisition of X last year, the platform has undergone a series of notable changes, from overhauling the verification system to the reinstatement of former US President Donald Trump. Musk has not only gutted trust and safety teams but also installed a new CEO, former NBCUniversal executive Linda Yaccarino, making his influence felt in both operational and content aspects of the platform. With this fresh comment about Swift, Musk further establishes his fearless approach to sharing personal opinions on X, regardless of public perception.
Taylor Swift, meanwhile, has recently become a regular face at NFL games, particularly at Arrowhead Stadium, home of the Kansas City Chiefs. Her budding relationship with the Chiefs’ All-Pro tight end Travis Kelce has drawn considerable media attention. Swift’s appearances at these games, coupled with her high-profile relationship, have drawn an avalanche of media attention and a significant increase in game viewership. An average of nearly 27 million viewers tuned into the Chiefs-Jets game, hoping to catch a glimpse of the music icon.
Musk’s comment on Swift’s NFL appearances has predictably divided opinions on X. Supporters of the “Shake It Off” singer were quick to defend her, criticizing Musk for his seemingly unprovoked remark. Others opined that the tech mogul’s comment was perhaps in jest or simply reflective of his known penchant for sparking internet debates.
Regardless of Musk’s intentions, his statement has reignited discussions about celebrity involvement in sports and the cultural impact of such appearances. As the NFL capitalizes on Swift’s newfound passion for the game, Musk’s provocative comment ensures that the intersection of pop culture, sports, and technology remains as dynamic and unpredictable as ever.
In a world where every tweet can spark a global conversation, it remains to be seen if Swift will respond to Musk’s remark or if the NFL will weigh in on the matter. What is certain, however, is that the lines between entertainment sectors continue to blur, and public figures like Musk and Swift are at the forefront of this evolving narrative
CELEBRITY
BREAKING: Taylor Swift Heartbroken, Cancels Eras Tour in Toronto and Vows to Never Tour Again After Shocking News About Travis Kelce
In a stunning turn of events, pop superstar Taylor Swift has announced the cancellation of her highly anticipated Eras Tour stop in Toronto, leaving fans devastated. The singer, who has captivated audiences around the world with her elaborate performances, made the shocking decision after receiving heartbreaking news about her rumored relationship with NFL star Travis Kelce.
Sources close to the singer revealed that Swift was left emotionally shattered by the news, though the exact details of the situation remain unclear. Despite her usual resilience in the face of challenges, Swift’s heartbreak appears to have led her to make a drastic decision about her future in music.
In a tearful statement to her fans, Swift shared that the emotional toll of recent events has made her realize that she can no longer continue the Eras Tour. She vowed to never tour again, leaving many to wonder if this marks the end of an era for the pop icon. Fans flooded social media with messages of support and disbelief, with many expressing their concern for Swift’s well-being.
“I need to take time to heal and focus on what’s important,” Swift said in a brief but emotional message. “The tour will no longer continue, and I won’t be doing any more in the future.”
The news comes as a huge shock to Swift’s dedicated fanbase, who have followed her through the highs and lows of her career. The Eras Tour, which was meant to celebrate the full spectrum of her musical journey, had been one of the most successful and anticipated tours of the year. But now, it’s uncertain if fans will ever see Taylor Swift perform live again.
As fans grapple with the news, the world waits to hear what comes next for one of the biggest stars in modern music. For now, Swift’s focus will be on healing and finding peace after what appears to be an emotional crisis
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