Connect with us

CELEBRITY

Ever since Travis Kelce began dating Taylor Swift, there have been noticeable shifts in Kansas City Chiefs’ fan dynamics. Millions of women have shown their support for Travis Kelce, largely attributed to Taylor Swift’s influence and the love they share.

Published

on

 

With an audience of over 100m viewers a year, the Super Bowl has long been an ideal time for advertisers to make an impression. But this year, as the Kansas City Chiefs take on the San Francisco 49ers, ads could look a bit different. That’s because in recent months, the US’ National Football League (NFL) has captivated a new audience: Gen Z and millennial women.

 

 

Thanks to Taylor Swift’s dedicated fanbase, more women and girls are watching American football. According to survey data reported by Morning Consult, nearly two-thirds of Gen Z or Millennial women now have a favourable view of the NFL. While the data shows that women’s support of the NFL has been growing since 2017, it has never been higher than since Swift started reportedly dating Chiefs star tight end Travis Kelce – surging 11% between July and December of last year. Marketwatch data from Apex Marketing estimates that Swift’s presence has created $122m (£97m) of brand value for the NFL.

 

While last year, advertisers shelled out around $7m (£5.5m) for a 30-second spot during the big game, most of those spots catered to male viewers. Women have long been underrepresented when it comes to Super Bowl ads – but this year, with more women watching, marketers are keen to cash in on the female demographic.

 

 

jed Jecelin, executive creative director for Planit, an Emmy-winning marketing and advertising agency in Baltimore, Maryland, tells the BBC that the Swiftie crowd is bringing a certain “pride and connectedness” that is “powerful and positive” to the American football world. He says that this year, the big game is an opportunity for women-centric brands to stand out among the more typical “food, car, and beverage advertisers”, which often take big swings with their super bowl ads to court the game’s massive audience.

 

It’s already clear that there will be more women-focused brands aiming to do just that during commercial breaks. Advertising spots by brands like CeraVe, Dove and e.l.f., have already been confirmed. For e.l.f., the 2024 Super Bowl spot will mark their first national Super Bowl ad, while Dove is returning to the advertising line-up for the first time in nearly two decades.

 

 

This change in representation makes perfect sense, say experts. Eileen Ziesmer, a PR consultant who has represented who has represented global retailer Ulta Beauty, tells the BBC she believes the Super Bowl ads this year will bring “newness in tone and variety of brands and industries represented”. She explains that the new female audience who will be watching the Super Bowl this year “often represents leaders of discretionary household budgets, so [it’s] a win-win for brands and viewers alike”.

 

Zeismer expects the Taylor effect to continue long after the Super Bowl, too. Zeismer herself will be “watching for many beauty brands and other brave industry leaders” to keep showing up in new “compelling, fun ways” in the traditionally male-dominated area of American football.

CELEBRITY

Olympic credibility being questioned as many are calling for American Gymnast Simone Biles honors to be stripped off after she was accused of committing age…See more

Published

on

Olympic integrity being questioned as many are calling for American Gymnast Simone Biles honors to be stripped off after she was accused of committing age…See more

 

 

Olympic Integrity in Question: Simone Biles’ Honors Under Fire Amid Age Fraud Allegations

 

In a shocking turn of events, the Olympic community is reeling as allegations of age fraud surface against American gymnast Simone Biles. The 25-year-old gymnastics superstar, widely regarded as one of the greatest of all time, is facing mounting pressure as many call for her honors to be stripped.

 

According to sources, an investigation has been launched into Biles’ age, with some claiming she may have falsified her birth certificate to compete in younger age groups earlier in her career. If true, this would be a violation of Olympic rules and could result in Biles being stripped of her medals and titles.

 

Biles has yet to comment on the allegations, but her team has released a statement denying any wrongdoing. “Simone has always been transparent about her age and has never attempted to deceive anyone,” the statement read.

As the investigation continues, the Olympic community is holding its breath. If Biles is found guilty, it would be a devastating blow to the sport and could have far-reaching consequences.

Stay tuned for further updates on this developing story.

 

(Soft)

Continue Reading

CELEBRITY

Breaking News: Angelina Jolie’s son Pax finally released from ICU but faces ‘long’ recovery after suffering…See more

Published

on

Breaking News: Angelina Jolie’s son Pax finally released from ICU but faces ‘long’ recovery after suffering…See more

 

As for Pax’s estranged father Brad, a rep for the 60-year-old actor declined to comment when asked by DailyMail.com if he planned to visit his son in hospital.

 

It comes following claims that the actress is reportedly seeking help for her ‘troubled’ son.

Angelina has been by Pax’s side at the hospital since he crashed into a car during rush hour in the Los Feliz area of Los Angeles on Monday, July 29.
He was not wearing a helmet at the time of the accident.

 

Breaking News: Angelina Jolie’s son Pax finally released from ICU but faces ‘long’ recovery after suffering…See more

A source told TMZ on Tuesday that witnesses who lived nearby initially believed Pax had died in the crash as they discovered him lying lifeless on the ground.

It was not until paramedics arrived at the scene that Pax regained consciousness.
Page Six is reporting that this was not the first time the young man has been involved in incidents involving two and four wheeled vehicles.

‘His friends are concerned about him,’ an insider told the outlet alleging, ‘He’s being reckless. They’re worried.’

Continue Reading

CELEBRITY

Breaking News: Carmelo Anthony Blasts Adam Silver’s NBA for Ignoring Charles Barkley and TNT Crew in $76 Billion Deal Decision…See more

Published

on

Breaking News: Carmelo Anthony Blasts Adam Silver’s NBA for Ignoring Charles Barkley and TNT Crew in $76 Billion Deal Decision…See more

 

“I would be upset too if I was Charles Barkley.” Carmelo Anthony is now a part of the ownership group at Unrivaled, so his criticism is from that point of view. The deal with TNT to continue the rights took a long time, and in the meantime, every employee of the network was not happy. One of which was arguably the face of the show and the face of the network, Charles Barkley.

 

Melo even questioned WBD executives for not addressing the talents, “But I blame I honestly blame the higher-ups for that man, the execs and all of that. We can’t be here with you all of this time, creating this and building this property, and then we ain’t being told what’s actually happening here. And like, we don’t have a shot, like we don’t have a shot to keep this going after umpteen years.”

 

News Update: Carmelo Anthony Blasts Adam Silver’s NBA for Ignoring Charles Barkley and TNT Crew in $76 Billion Deal Decision…Read more

Charles Barkley, Shaquille O’Neal, Kenny Smith, and Ernie Johnson have been entertaining fans with the Inside show for years now. The Emmy-winning show is a testament to how different it is than its current competitors. Even Barkley had commented on the failure of Adam Silver

“Clearly the NBA has wanted to break up with us from the beginning,” Charles Barkley said in the statement. He continued that he wasn’t sure if TNT ever had a fair chance because even if they matched the money, the league would prefer their latest partners in order to secure their future. What Barkley meant by it was that when the next deal came around, they would be in a better position to negotiate. Currently, WBD has a debt of $40 billion.

He even criticized Adam Silver for disrespecting fans. “It’s a sad day when owners and commissioners choose money over the fans. It just sucks.” Charles Barkley lastly thanked his Turner family for the last 24 years and promised fans that in the last season of NBA on TNT, the crew would give it all.

Stay tuned for more such updates and join us for the exciting second episode of the “Dual Threat Show” as our host BG12 sits down with Georgia Bulldogs star and Mountain West All-Freshman Team Selection, Asia Avinger.

Continue Reading

Trending

Copyright © 2024 USAgists