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Taylor Swift is HUGE as She generated a whopping $500 million for NFL with Travis Kelce romance

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Taylor Swift at 2024 Golden Globes Award

 

Money talks and Taylor Swift is certainly not the problem for the NFL.

 

Travis Kelce Kiss Taylor Swift

The pop megastar has been a financial boon for the NFL and for the Kansas City Chiefs in the wake of her romance with star tight end Travis Kelce, according to a new report.

Front Office Sports recently reported that Swift has created a “brand value” of $331.5 million for the Chiefs and the NFL, citing data from Apex Marketing Group.

This data accounted for print, digital, radio, television, highlights and social media monitoring Swift since she attended her first Chiefs game on Sept. 24, through Jan. 22 — one day after her divisional-round appearance in Buffalo — and calculated a financial amount for each occurrence based on “reach and impact,” according to the report.

Apex President Eric Smallwood told Front Office Sports that digital content and online news created the most value ahead of social media.

In October, when the Swift-Kelce romance became a national sensation as the couple was photographed in New York City for a date night, the Grammy winner generated $166 million.

Swift first sent the internet into a tailspin in September, when she caught the Chiefs’ Week 3 victory over the Bears at Arrowhead Stadium.

She became a regular at Kelce’s games, attending 12 of 18, including all three of the Chiefs’ playoff games in their run to Super Bowl 2024.

Swift and Kelce, both 34, shared a kiss on the field after the Chiefs’ 17-10 win over the Ravens in Sunday’s AFC Championship game.

The “Cruel Summer” singer also helped the NFL produce its highest regular-season female viewership since it started collecting that data in 2000, and the top regular-season mark in the 18-34 demographic since 2019.

Female viewership rose nine percent from last season to this season, higher than male viewership’s six percent uptick, according to the Front Office Sports report.

This month’s wild-card playoff game between the Chiefs and Dolphins — which Swift attended — set the U.S. live event streaming record, while the Chiefs’ divisional-round win last week set the broadcast record for the second round of the playoffs with 50.4 million fans reportedly tuning in to see Kansas City’s 27-24 victory over Buffalo.

Additionally, Swift has helped sell merchandise.

Kelce gear had a 400 percent increase, and he became a top-five-selling jersey after Swift attended her first Chiefs game.

NFL Commissioner Roger Goodell said earlier this year that the romance is “great” for the NFL, and now there’s financial data to back that up.

“Listen, they’re happy,” Goodell said in November. “They seem to be enjoying their relationship. That’s great in and of itself. But it has connected more fans of Taylor’s and more fans of the NFL in some ways. To see that they have a connection, now they have a connection to our game and to Taylor.”

The NFL is surely hoping Swift can make it to the Super Bowl, knowing there will be plenty of fans watching to see if she’s there to support Kelce as he aims for his third title and second consecutive ring.

CELEBRITY

Elvira, 73, exposes Ariana Grande, 31, and says she was her worst and rudest Celeb encounter for what she did to her and Ari was quick to clap back but fans negatively react “Anxiety is not an excuse!”

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Elvira and Ariana Grande

During a recent conversation with her fans, Cassandra Peterson — better known as Elvira, Mistress of the Dark — revealed she had a bad interaction with a celebrity whose name “rhymes with Pariana Mande.” She then doubled down, reposting an article about her remarks on Instagram and hash-tagging Ariana Grande’s name.

It was this post that caught Ariana Grande’s eye. “I’m so disheartened to see this,” the Wicked star commented on Elvira’s post. “I actually don’t even remember getting the chance to meet you because I had an anxiety attack and to my memory, left before the rest of my family.”

In parentheses, Grande explained that she went to Elvira’s show “around 7 years ago,” when she was “really not great with being in public crowds or loud places.” She went on to apologize, and to praise Elvira. “If I’m misremembering this moment, I sincerely apologize for offending you so,” she wrote. “Thank you for being so nice to my mom, she told me how lovely you were (she might have different feelings about that now but I’ll talk to her… clearly, we all have our days!)”

Elvira and Ariana Grande

What Happened Between Ariana & Elvira?

Elvira told fans about her encounter with Grande during a Q&A at Knott’s Berry Farm in California, claiming that the pop star requested 20 tickets to her show for her family and friends, but refused to take a picture with her in return.

“We gave her the tickets and she comes backstage and she asks if I can take pictures with all of her friends and relatives she brought,” she recalled, as seen in a viral video. “I take a picture with every single one of them, I sign autographs for every single one of them. Then I say to her, ‘Can we take a photo together?’ And she goes, ‘No, I don’t really do that.’”

Elvira also remembered that Grande left before the show began, which aligns with Grande’s memory of the night. “All her relatives stayed, and she took off,” Elvira said.

 

Here’s Ariana’s response:

Ariana Grande’s response to Elvira

After a round of boos from the Q&A audience, someone on stage with Elvira quipped, “she’s playing the wrong witch,” nodding to Grande’s role in Wicked as Glinda the Good Witch.

There seem to be no hard feelings on Grande’s side, as she ended her comment by writing “sending love always” and declaring that Elvira will “always be our queen of halloween.” Elvira has yet to respond to Grande’s apology.

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CELEBRITY

Keanu Reeves, 60, finally Confirmed Marriage to Winona Ryder, 52, after 30 years, reacting to the viral marriage rumors between him and Alexandra Grant “I want to clear all doubts and make things clear that…” See more

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Keanu Reeves and Winona Ryder and Alexandra Grant

Winona Ryder and Keanu Reeves are still madly in (platonic) love with each other.

The former “Dracula” costars have known each other since the 1980s and, as they divulged during a 2018 press tour for “Destination Wedding,” their onscreen nuptials in the 1992 Bram Stoker adaptation might’ve been legally binding.

On the “Happy Sad Confused” podcast Monday, host Josh Horowitz asked Ryder how “the two biggest luddites on the planet” even keep in touch.

“I know,” said Ryder. “But we do text, and we always say who it is, even though it says it on the text … On his birthday, when I’m like, ‘Happy Birthday, my husband!’ and I put ‘Noni,’ he’s like, ‘Hey, wife! Love you, KR 57.’ On each birthday he’s like, ‘KR 57’ or whatever his age is.”

“He’s always done that,” she explained.

Ryder and Reeves were familiar with each other long before they were cast in “Dracula.”

Keanu Reeves and Winona Ryder

“We met in the late ’80s, like ’87, ’88, at one of the early Independent Spirit Awards at the Hollywood Roosevelt Hotel,” she told People in 2018. “It wasn’t televised. Buck Henry was the emcee, and we gave out Best Supporting Actor.”

Ryder also explained to the outlet that she had initiated their “Destination Wedding” collaboration.

Keanu Reeves and Alexandra Grant

“I emailed him,” she said, adding: “I was so happy because he responded.”

During an Entertainment Weekly interview with Reeves in 2018, Ryder revealed that director Francis Ford Coppola had used “a real Romanian priest” for their “Dracula” wedding scene.

“We said yes?” Reeves asked Ryder, who confirmed as much. “Oh my gosh, we’re married,” he joked.

The Romanian nuptials presumably didn’t hold, however, as Reeves and Ryder have both pursued various other romantic interests over the years.

They’re each currently in relationships with other people: Reeves has been dating artist Alexandra Grant since 2019, and Ryder’s longtime partner is fashion designer Scott Mackinlay Hahn. However, neither actor has ever tied the knot — except, of course, (potentially) with each other.

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CELEBRITY

Rihanna, 36, shockingly announce SPLIT with rapper ASAP Rocky, 36, after 4 years of relationship with 2 kids and another on the way… “After finding out his huge secret, it broke my heart into many pieces, so we decided to go our separate ways“ – See Full details

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Rihanna and Asap Rocky

In a stunning turn of events, pop icon Rihanna and rapper ASAP Rocky have announced their separation after a four-year relationship.

The couple, who have a two-year-old son together and are expecting their second child, have revealed that the decision was made after a significant revelation that shattered their bond.

In a heartfelt statement released today, Rihanna expressed her deep sadness and heartbreak over the split. “After discovering a truth that I never thought I would have to confront, my heart was irrevocably broken,” she said.

“Despite our love for each other and the beautiful family we’ve built together, I believe it is best for both of us to move forward separately.”

Rihanna and Asap Rocky

The exact nature of the revelation that led to the breakup remains a mystery, but rumors have been swirling in the entertainment industry for weeks.

Speculation has ranged from infidelity to personal differences that proved insurmountable.

ASAP Rocky, who has been relatively quiet since the news broke, has yet to issue a public statement.

However, sources close to the couple have confirmed that the split was amicable and that the two remain committed to co-parenting their children.

The news of Rihanna and ASAP Rocky’s separation has sent shockwaves through the music industry and beyond.

The couple, who have been considered one of the most stylish and influential pairs in recent years, have a massive global following.

Their unexpected breakup has left fans devastated and wondering what the future holds for both of them.

While the information presented in this article is based on current online reports, this is a rumor.

No official confirmation has been provided by either Rihanna or ASAP Rocky, and the accuracy of the details cannot be verified at this time.

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