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Ever since Travis Kelce began dating Taylor Swift, there have been noticeable shifts in Kansas City Chiefs’ fan dynamics. Millions of women have shown their support for Travis Kelce, largely attributed to Taylor Swift’s influence and the love they share.

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With an audience of over 100m viewers a year, the Super Bowl has long been an ideal time for advertisers to make an impression. But this year, as the Kansas City Chiefs take on the San Francisco 49ers, ads could look a bit different. That’s because in recent months, the US’ National Football League (NFL) has captivated a new audience: Gen Z and millennial women.

 

 

Thanks to Taylor Swift’s dedicated fanbase, more women and girls are watching American football. According to survey data reported by Morning Consult, nearly two-thirds of Gen Z or Millennial women now have a favourable view of the NFL. While the data shows that women’s support of the NFL has been growing since 2017, it has never been higher than since Swift started reportedly dating Chiefs star tight end Travis Kelce – surging 11% between July and December of last year. Marketwatch data from Apex Marketing estimates that Swift’s presence has created $122m (£97m) of brand value for the NFL.

 

While last year, advertisers shelled out around $7m (£5.5m) for a 30-second spot during the big game, most of those spots catered to male viewers. Women have long been underrepresented when it comes to Super Bowl ads – but this year, with more women watching, marketers are keen to cash in on the female demographic.

 

 

jed Jecelin, executive creative director for Planit, an Emmy-winning marketing and advertising agency in Baltimore, Maryland, tells the BBC that the Swiftie crowd is bringing a certain “pride and connectedness” that is “powerful and positive” to the American football world. He says that this year, the big game is an opportunity for women-centric brands to stand out among the more typical “food, car, and beverage advertisers”, which often take big swings with their super bowl ads to court the game’s massive audience.

 

It’s already clear that there will be more women-focused brands aiming to do just that during commercial breaks. Advertising spots by brands like CeraVe, Dove and e.l.f., have already been confirmed. For e.l.f., the 2024 Super Bowl spot will mark their first national Super Bowl ad, while Dove is returning to the advertising line-up for the first time in nearly two decades.

 

 

This change in representation makes perfect sense, say experts. Eileen Ziesmer, a PR consultant who has represented who has represented global retailer Ulta Beauty, tells the BBC she believes the Super Bowl ads this year will bring “newness in tone and variety of brands and industries represented”. She explains that the new female audience who will be watching the Super Bowl this year “often represents leaders of discretionary household budgets, so [it’s] a win-win for brands and viewers alike”.

 

Zeismer expects the Taylor effect to continue long after the Super Bowl, too. Zeismer herself will be “watching for many beauty brands and other brave industry leaders” to keep showing up in new “compelling, fun ways” in the traditionally male-dominated area of American football.

CELEBRITY

Breaking News: Serena Williams SHAMES Paris restaurant for turning her and her kids away during 2024 Olympics – and the five-star hotel replies:

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Breaking News: Serena Williams SHAMES Paris restaurant for turning her and her kids away during 2024 Olympics – and the five-star hotel replies:

 

Serena Williams has called out a five-star hotel in Paris for denying her family access to a rooftop restaurant despite it being completely empty.

 

 

The 23-time Grand Slam winner took to X to publicly complain about the treatment she received at The Peninsula Hotel on Monday, sharing her annoyance at the way in which her visit went down

 

 

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‘Yikes,’ Williams wrote. ‘@peninsulaparis I’ve been denied access to rooftop to eat in a empty restaurant of nicer places but never with my kids. Always a first.’

 

 

 

Williams also shared a snap of the sign on the hotel, so that her followers could know which establishment she was talking about.

Breaking News: Serena Williams SHAMES Paris restaurant for turning her and her kids away during 2024 Olympics – and the five-star hotel replies: “You are not…” Read More

The Peninsula Hotel later expressed regret for turning down Williams, sharing on X: ‘Dear Mrs. Williams, Please accept our deepest apologies for the disappointment you encountered tonight.

Unfortunately, our rooftop bar was indeed fully booked and the only unoccupied tables you saw belonged to our gourmet restaurant, L’Oiseau Blanc, which was fully reserved.

‘We have always been honored to welcome you and will always be to welcome you again. The Peninsula Paris.’

Williams’ fans were quick to rip the hotel for rejecting the tennis legend as one X user asked: ‘How does one get denied when they are Serena Williams…… lol’

Glad you didn’t have to waste money there,’ another fan pointed out.

‘You’re better off not going, their food is subpar — I’ve unfortunately had to pay for it quite a few times,’ someone else said.

Williams has attended several Olympic disciplines with her six-year-old daughter, Olympia, and her family in Paris.

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Olympic credibility being questioned as many are calling for American Gymnast Simone Biles honors to be stripped off after she was accused of committing age…See more

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Olympic integrity being questioned as many are calling for American Gymnast Simone Biles honors to be stripped off after she was accused of committing age…See more

 

 

Olympic Integrity in Question: Simone Biles’ Honors Under Fire Amid Age Fraud Allegations

 

In a shocking turn of events, the Olympic community is reeling as allegations of age fraud surface against American gymnast Simone Biles. The 25-year-old gymnastics superstar, widely regarded as one of the greatest of all time, is facing mounting pressure as many call for her honors to be stripped.

 

According to sources, an investigation has been launched into Biles’ age, with some claiming she may have falsified her birth certificate to compete in younger age groups earlier in her career. If true, this would be a violation of Olympic rules and could result in Biles being stripped of her medals and titles.

 

Biles has yet to comment on the allegations, but her team has released a statement denying any wrongdoing. “Simone has always been transparent about her age and has never attempted to deceive anyone,” the statement read.

As the investigation continues, the Olympic community is holding its breath. If Biles is found guilty, it would be a devastating blow to the sport and could have far-reaching consequences.

Stay tuned for further updates on this developing story.

 

(Soft)

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Breaking News: Angelina Jolie’s son Pax finally released from ICU but faces ‘long’ recovery after suffering…See more

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Breaking News: Angelina Jolie’s son Pax finally released from ICU but faces ‘long’ recovery after suffering…See more

 

As for Pax’s estranged father Brad, a rep for the 60-year-old actor declined to comment when asked by DailyMail.com if he planned to visit his son in hospital.

 

It comes following claims that the actress is reportedly seeking help for her ‘troubled’ son.

Angelina has been by Pax’s side at the hospital since he crashed into a car during rush hour in the Los Feliz area of Los Angeles on Monday, July 29.
He was not wearing a helmet at the time of the accident.

 

Breaking News: Angelina Jolie’s son Pax finally released from ICU but faces ‘long’ recovery after suffering…See more

A source told TMZ on Tuesday that witnesses who lived nearby initially believed Pax had died in the crash as they discovered him lying lifeless on the ground.

It was not until paramedics arrived at the scene that Pax regained consciousness.
Page Six is reporting that this was not the first time the young man has been involved in incidents involving two and four wheeled vehicles.

‘His friends are concerned about him,’ an insider told the outlet alleging, ‘He’s being reckless. They’re worried.’

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