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Ever since Travis Kelce began dating Taylor Swift, there have been noticeable shifts in Kansas City Chiefs’ fan dynamics. Millions of women have shown their support for Travis Kelce, largely attributed to Taylor Swift’s influence and the love they share.

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With an audience of over 100m viewers a year, the Super Bowl has long been an ideal time for advertisers to make an impression. But this year, as the Kansas City Chiefs take on the San Francisco 49ers, ads could look a bit different. That’s because in recent months, the US’ National Football League (NFL) has captivated a new audience: Gen Z and millennial women.

 

 

Thanks to Taylor Swift’s dedicated fanbase, more women and girls are watching American football. According to survey data reported by Morning Consult, nearly two-thirds of Gen Z or Millennial women now have a favourable view of the NFL. While the data shows that women’s support of the NFL has been growing since 2017, it has never been higher than since Swift started reportedly dating Chiefs star tight end Travis Kelce – surging 11% between July and December of last year. Marketwatch data from Apex Marketing estimates that Swift’s presence has created $122m (£97m) of brand value for the NFL.

 

While last year, advertisers shelled out around $7m (£5.5m) for a 30-second spot during the big game, most of those spots catered to male viewers. Women have long been underrepresented when it comes to Super Bowl ads – but this year, with more women watching, marketers are keen to cash in on the female demographic.

 

 

jed Jecelin, executive creative director for Planit, an Emmy-winning marketing and advertising agency in Baltimore, Maryland, tells the BBC that the Swiftie crowd is bringing a certain “pride and connectedness” that is “powerful and positive” to the American football world. He says that this year, the big game is an opportunity for women-centric brands to stand out among the more typical “food, car, and beverage advertisers”, which often take big swings with their super bowl ads to court the game’s massive audience.

 

It’s already clear that there will be more women-focused brands aiming to do just that during commercial breaks. Advertising spots by brands like CeraVe, Dove and e.l.f., have already been confirmed. For e.l.f., the 2024 Super Bowl spot will mark their first national Super Bowl ad, while Dove is returning to the advertising line-up for the first time in nearly two decades.

 

 

This change in representation makes perfect sense, say experts. Eileen Ziesmer, a PR consultant who has represented who has represented global retailer Ulta Beauty, tells the BBC she believes the Super Bowl ads this year will bring “newness in tone and variety of brands and industries represented”. She explains that the new female audience who will be watching the Super Bowl this year “often represents leaders of discretionary household budgets, so [it’s] a win-win for brands and viewers alike”.

 

Zeismer expects the Taylor effect to continue long after the Super Bowl, too. Zeismer herself will be “watching for many beauty brands and other brave industry leaders” to keep showing up in new “compelling, fun ways” in the traditionally male-dominated area of American football.

CELEBRITY

Elvira, 73, exposes Ariana Grande, 31, and says she was her worst and rudest Celeb encounter for what she did to her and Ari was quick to clap back but fans negatively react “Anxiety is not an excuse!”

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Elvira and Ariana Grande

During a recent conversation with her fans, Cassandra Peterson — better known as Elvira, Mistress of the Dark — revealed she had a bad interaction with a celebrity whose name “rhymes with Pariana Mande.” She then doubled down, reposting an article about her remarks on Instagram and hash-tagging Ariana Grande’s name.

It was this post that caught Ariana Grande’s eye. “I’m so disheartened to see this,” the Wicked star commented on Elvira’s post. “I actually don’t even remember getting the chance to meet you because I had an anxiety attack and to my memory, left before the rest of my family.”

In parentheses, Grande explained that she went to Elvira’s show “around 7 years ago,” when she was “really not great with being in public crowds or loud places.” She went on to apologize, and to praise Elvira. “If I’m misremembering this moment, I sincerely apologize for offending you so,” she wrote. “Thank you for being so nice to my mom, she told me how lovely you were (she might have different feelings about that now but I’ll talk to her… clearly, we all have our days!)”

Elvira and Ariana Grande

What Happened Between Ariana & Elvira?

Elvira told fans about her encounter with Grande during a Q&A at Knott’s Berry Farm in California, claiming that the pop star requested 20 tickets to her show for her family and friends, but refused to take a picture with her in return.

“We gave her the tickets and she comes backstage and she asks if I can take pictures with all of her friends and relatives she brought,” she recalled, as seen in a viral video. “I take a picture with every single one of them, I sign autographs for every single one of them. Then I say to her, ‘Can we take a photo together?’ And she goes, ‘No, I don’t really do that.’”

Elvira also remembered that Grande left before the show began, which aligns with Grande’s memory of the night. “All her relatives stayed, and she took off,” Elvira said.

 

Here’s Ariana’s response:

Ariana Grande’s response to Elvira

After a round of boos from the Q&A audience, someone on stage with Elvira quipped, “she’s playing the wrong witch,” nodding to Grande’s role in Wicked as Glinda the Good Witch.

There seem to be no hard feelings on Grande’s side, as she ended her comment by writing “sending love always” and declaring that Elvira will “always be our queen of halloween.” Elvira has yet to respond to Grande’s apology.

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CELEBRITY

Keanu Reeves, 60, finally Confirmed Marriage to Winona Ryder, 52, after 30 years, reacting to the viral marriage rumors between him and Alexandra Grant “I want to clear all doubts and make things clear that…” See more

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Keanu Reeves and Winona Ryder and Alexandra Grant

Winona Ryder and Keanu Reeves are still madly in (platonic) love with each other.

The former “Dracula” costars have known each other since the 1980s and, as they divulged during a 2018 press tour for “Destination Wedding,” their onscreen nuptials in the 1992 Bram Stoker adaptation might’ve been legally binding.

On the “Happy Sad Confused” podcast Monday, host Josh Horowitz asked Ryder how “the two biggest luddites on the planet” even keep in touch.

“I know,” said Ryder. “But we do text, and we always say who it is, even though it says it on the text … On his birthday, when I’m like, ‘Happy Birthday, my husband!’ and I put ‘Noni,’ he’s like, ‘Hey, wife! Love you, KR 57.’ On each birthday he’s like, ‘KR 57’ or whatever his age is.”

“He’s always done that,” she explained.

Ryder and Reeves were familiar with each other long before they were cast in “Dracula.”

Keanu Reeves and Winona Ryder

“We met in the late ’80s, like ’87, ’88, at one of the early Independent Spirit Awards at the Hollywood Roosevelt Hotel,” she told People in 2018. “It wasn’t televised. Buck Henry was the emcee, and we gave out Best Supporting Actor.”

Ryder also explained to the outlet that she had initiated their “Destination Wedding” collaboration.

Keanu Reeves and Alexandra Grant

“I emailed him,” she said, adding: “I was so happy because he responded.”

During an Entertainment Weekly interview with Reeves in 2018, Ryder revealed that director Francis Ford Coppola had used “a real Romanian priest” for their “Dracula” wedding scene.

“We said yes?” Reeves asked Ryder, who confirmed as much. “Oh my gosh, we’re married,” he joked.

The Romanian nuptials presumably didn’t hold, however, as Reeves and Ryder have both pursued various other romantic interests over the years.

They’re each currently in relationships with other people: Reeves has been dating artist Alexandra Grant since 2019, and Ryder’s longtime partner is fashion designer Scott Mackinlay Hahn. However, neither actor has ever tied the knot — except, of course, (potentially) with each other.

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CELEBRITY

Rihanna, 36, shockingly announce SPLIT with rapper ASAP Rocky, 36, after 4 years of relationship with 2 kids and another on the way… “After finding out his huge secret, it broke my heart into many pieces, so we decided to go our separate ways“ – See Full details

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Rihanna and Asap Rocky

In a stunning turn of events, pop icon Rihanna and rapper ASAP Rocky have announced their separation after a four-year relationship.

The couple, who have a two-year-old son together and are expecting their second child, have revealed that the decision was made after a significant revelation that shattered their bond.

In a heartfelt statement released today, Rihanna expressed her deep sadness and heartbreak over the split. “After discovering a truth that I never thought I would have to confront, my heart was irrevocably broken,” she said.

“Despite our love for each other and the beautiful family we’ve built together, I believe it is best for both of us to move forward separately.”

Rihanna and Asap Rocky

The exact nature of the revelation that led to the breakup remains a mystery, but rumors have been swirling in the entertainment industry for weeks.

Speculation has ranged from infidelity to personal differences that proved insurmountable.

ASAP Rocky, who has been relatively quiet since the news broke, has yet to issue a public statement.

However, sources close to the couple have confirmed that the split was amicable and that the two remain committed to co-parenting their children.

The news of Rihanna and ASAP Rocky’s separation has sent shockwaves through the music industry and beyond.

The couple, who have been considered one of the most stylish and influential pairs in recent years, have a massive global following.

Their unexpected breakup has left fans devastated and wondering what the future holds for both of them.

While the information presented in this article is based on current online reports, this is a rumor.

No official confirmation has been provided by either Rihanna or ASAP Rocky, and the accuracy of the details cannot be verified at this time.

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